Digital Marketing Specialist

Scope of work:

This role will report to the Regional Marketing Director and will be based in Singapore.

• Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.
• Create and manage link-building and content marketing strategies.
• Develop and maintain a social media presence.
• Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyze content click-through rates.
• Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership.
• Manage and write copy for email and social media marketing campaigns, among others.
• Contact, interview, and hire graphic artists, web designers, videographers, etc. to create unique, engaging content.
• Use Google Analytics, Google AdWords, and other relevant digital marketing tools.
• Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required.
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budget, developing and revising ideas.
• Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns.

Job requirements:

• Hands-on experience in Performance Marketing.
• Experience ASO is a plus.
• You understand the importance of content marketing, and the nuances between SEO and SEM.
• You have expertise in developing marketing funnels for both B2B as well as B2C segments.
• You should have strong end-to-end experience in working with paid media channels.
• Experience in working with small or medium-sized startups will be considered favorably.

Salary and bonus:

SGD 50,000/year (gross)

KPI bonuses

Benefits:

Plus one month salary

Merit-based bonus

10% salary bonus on public holidays

Project-based bonus and revenue sharing

Health & social insurance

Professional and technical training during probation

Participating in e-commerce projects in many different fields